Out of Office (or OOO for short) is a new type of co-working space that’s fluid not fixed, relaxed not rigid. Found in Melia hotels across the world, they’re a place for locals and travellers to escape – and get on with whatever needs doing.
‘The Workplace Escape’ plays on this desire to break free from office constraints and taps into the ‘lose yourself’ vibe only top hotels can offer. It’s about side-stepping the everyday grind and getting supercharged to do your best work – on your own terms.
The name is taken from that glorious moment we all know so well. When the Out of Office flicks on and everyone knows we’re taking off.
Building on the visual idea of ‘switch on your OOO’, the identity dials up this feeling of freedom. With an almost superhero style, the energised logo, exaggerated type, and zoomed-in photography give the brand a real visual oomph.
Together, they capture the ‘have-laptop-will-travel’ mindset and give OOO more spontaneous energy than any chained-to-the desk way of working could.
